Riposte X Squarespace

As a website platform, Squarespace gives millions of creatives the freedom to start a business or share their work with a wider audience.

As part of our collaboration, Riposte and Squarespace partnered on a project that aimed to communicate this sense of freedom and flexibility directly with our audience. We wanted to empower them to start their own business or kick start a creative idea that had been on the back burner over lockdown.

To do this, we commissioned four talented photographers who use the Squarespace platform to create a new series of images that represented what freedom meant to them. The final work was showcased on the Riposte site, amplified across our social platforms, as well as those of the photographers and we hosted an online artists talk where the deeper themes of the project were explored.

Across the project Riposte designed all assets and bespoke type identity, curated and managed talent, created all online editorial content, handled all promo and managed event and masterclass guest lists.

You can take a deeper dive into the full project here.

 

Riposte & Squarespace Masterclass

To accompany these activations, we also hosted an online Squarespace Masterclass which was attended by our community as a way to empower them with tangible skills as well as offering the opportunity for Squarespace to demonstrate the capabilities of their platform direct to our audience.